The Hedgehog Principle is embodied in our logo and modeled after the concept discussed by Jim Collins in his book, Good to Great. In the book, Collins outlines "a simple idea that flows from deep understanding about the intersection of three circles: 1) what you are deeply passionate about, 2) what you can be the best in the world at, and 3) what best drives your economic or resource engine."
Our Hedgehog Principle is our guiding force and the reason “why” we exist – the reason why we get up in the morning, determined to do a great job for our clients. Without a reason “why”, we do not believe there is much point to being in business. It stands for the proposition that we really care about our clients and our lawyers, and this is not just because the lawyers bill hours and the clients pay us money, but because there is something special in the relationship, and therefore these people and relationships are meaningful to us at a deeper and higher level.
A Hedgehog is given to all attorneys, all administrative personnel, and all clients as a reminder of what we stand for.